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![sales funnel](https://www.madridemprende.es/wp-content/uploads/2023/09/embudo-de-ventas.jpg)
Don't neglect your sales funnel
The sales tunnel or funnel refers to the steps or stages that a user must go through, from that first contact they have with the brand to becoming a satisfied customer.
![International Financial Reporting Standards IFRS](https://www.madridemprende.es/wp-content/uploads/2023/09/NIIF.jpg)
Do you know what IFRS are?
International Financial Reporting Standards (IFRS) are the rules for presenting the financial statements of companies, whose purpose is to unify an accounting language among all countries that participate in the global market.
![limited liability company](https://www.madridemprende.es/wp-content/uploads/2023/09/sociedad-de-responsabilidad-limitada.jpg)
How to create a limited liability company
The limited liability company is a form of commercial company regulated by the Capital Companies Law and the share capital required for this type of company may not be less than one euro.
![European Central Bank ECB](https://www.madridemprende.es/wp-content/uploads/2023/09/Banco-Central-Europeo-2.jpg)
Do you know the European Central Bank?
The European Central Bank is the central bank of the twenty EU countries that have established the euro as their official currency. The main task of the ECB is to preserve price stability in the eurozone.
![LinkedIn Ads](https://www.madridemprende.es/wp-content/uploads/2023/08/LinkedIn-Ads.jpg)
LinkedIn Ads
Advertising on LinkedIn can be an effective resource among a professional audience and in B2B campaigns. In addition, it offers several notable advantages in relation to other social networks or platforms.
![DevOps Methodology](https://www.madridemprende.es/wp-content/uploads/2023/08/Metodologia-DevOps.jpg)
DevOps Methodology
The DevOps methodology is an engineering practice that aims to unify software development (Dev) and software operation (Ops). It implies the union between software development and systems administration.
![What is a data mart](https://www.madridemprende.es/wp-content/uploads/2023/08/Que-es-un-data-mart.jpg)
What is a data mart?
A data mart is a data storage system that contains information specific to an organization's business unit. Specifically, it is a small and specific part of the data that the company stores in a larger storage system.
![Lead management](https://www.madridemprende.es/wp-content/uploads/2023/08/Lead-management.jpg)
Management of potential customers in your company
Lead management, or management of potential customers, is the process of capturing leads thanks to the monitoring of all points of contact with the company, such as email, chat or behavior within the website.
![Customer acquisition cost](https://www.madridemprende.es/wp-content/uploads/2023/07/costo-de-adquisicion-de-cliente.jpg)
The cost of customer acquisition
The customer acquisition cost (CAC) of a company or business is the total sales and marketing cost of acquiring a new customer during a specific period of time.
![Evaluate job performance](https://www.madridemprende.es/wp-content/uploads/2023/07/Evaluar-el-desempeno-laboral.jpg)
Evaluate job performance
Evaluating work performance is a process in which the aptitude, competence, ability and efficiency of a collaborator is measured with respect to the execution of their tasks within a company, in a determined period.
![Types of funding sources](https://www.madridemprende.es/wp-content/uploads/2023/07/Fuentes-de-financiacion.jpg)
Types of funding sources
If you are looking for a capital injection, in this article you will find various financing options for companies. Discover the most common types of financing sources for SMEs and entrepreneurs
![CRM for SMEs](https://www.madridemprende.es/wp-content/uploads/2023/07/crm.jpg)
CRM for SMEs
CRM (customer relationship management) or customer relationship management includes 360º management of sales, marketing, customer service and all contact points.