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![Google Analytics 4](https://www.madridemprende.es/wp-content/uploads/2023/07/Google-Analytics-4.jpg)
Google Analytics 4. Everything you need to know
Google Analytics 4 is the latest version of Google Analytics, an analytics service that allows you to measure traffic and interaction on websites and applications.
![shelter assets](https://www.madridemprende.es/wp-content/uploads/2023/07/activos-refugio.jpg)
safe haven assets
Safe haven assets are those securities that investors turn to during periods of economic slowdown or risk aversion.
![The service level agreement](https://www.madridemprende.es/wp-content/uploads/2023/07/El-acuerdo-de-nivel-de-servicio.jpg)
The service level agreement
A service level agreement should be a protection mechanism for the parties involved, both to guarantee compliance with the service that is paid for and to limit the non-contractual demands that the client claims.
![digital certificates](https://www.madridemprende.es/wp-content/uploads/2023/07/Los-certificados-digitales.jpg)
digital certificates
Digital certificates are electronic documents, issued by a certification authority, that allow users and companies to identify themselves to third parties and sign documentation electronically.
![Customize the customer buying process](https://www.madridemprende.es/wp-content/uploads/2023/06/Personaliza-el-proceso-de-compra-de-los-clientes-1.jpg)
How to customize the customer checkout process
Companies have a major challenge ahead: how to personalize the purchasing process for customers, on and offline. It is what is usually called personalized marketing.
![change agents](https://www.madridemprende.es/wp-content/uploads/2023/06/Agentes-del-cambio.png)
Change Agents. Discover these aids
It is a program of the Secretary of State for Digitization and Artificial Intelligence. The total amount of the aid is 20,000 euros for a maximum of 20 consecutive months and the deadline for submitting applications is July 25.
![Tips for productive teleworking](https://www.madridemprende.es/wp-content/uploads/2023/06/Consejos-para-teletrabajo-productivo.png)
Tips for productive teleworking
Teleworking has its own peculiarities. Therefore, you can take into account these tips or tricks for your day to day, managing to telework more productively.
![Some marketing mistakes](https://www.madridemprende.es/wp-content/uploads/2023/06/Algunos-errores-en-marketing.png)
Some marketing mistakes
Many of the most common marketing mistakes could be avoided with a good marketing plan and market research for different products and services.
![• When planning your actions or digital campaigns, keep in mind the trends in social media These are some prominent trends in social networks that should be taken into account in digital marketing strategies and campaigns: Premium content created by the user The content of the Users are more creative than brands. In fact, social network users are more attracted to this type of content, genuine and organic. With this in mind, brands can choose to share their customers' posts and engage more with user-created content. TikTok sets trends The popularity and number of downloads translate into surprising figures, but this social network has also broken the rules in the type of content. And all brands should find their place on this platform and take advantage of social selling. TikTok has revolutionized the type of content that users want to see: immediate, innovative information and in the shortest possible time. Influencer Marketing Influencer marketing strategies are still up and running. Consumer preferences have led to new rules and increased regulation among influencers. This achieves the creation of a more solid strategy, with better results and less risk for brands. In fact, micro-influencers (from 10,000 to 100,000 followers) will have greater authority in the purchase decision of their audiences, offering the best combination of engagement and influence. Video is king Video content is preferred by users, especially short ones. This type of content stands out with a vertical format, since it adapts to the mobile screen, where users watch more videos. Brands can create original content for their products and also participate in the generation of entertainment content that is more fun and less commercial. LinkedIn more personal The platform has become the business and work platform par excellence. But, in recent months, user content has shifted towards a more personal perspective. The more human touch is on the rise, even though the subject of the content is professional. New search engines And finally, social networks are becoming the new search engines: hashtags are losing strength and keywords are gaining relevance. This change is a consequence of the fact that users do their searches directly in the search bars of social networks. For this reason, it is important to integrate the SEO strategy into the publications of corporate social networks.](https://www.madridemprende.es/wp-content/uploads/2023/05/NOTICIAS-WEB-cabecera-M.E.-1-2.jpg)
Trends in social networks
Discover some prominent social media trends that should be considered in digital marketing strategies and campaigns.
![transport aid](https://www.madridemprende.es/wp-content/uploads/2023/05/NOTICIAS-WEB-cabecera-M.E.-1-1.jpg)
Aid for transport companies
These aids seek to promote the modernization and adoption of new technologies in the road transport sector, in order to improve the efficiency, safety and quality of the services offered in the Community of Madrid.
![Income statement 2022](https://www.madridemprende.es/wp-content/uploads/2023/05/NOTICIAS-WEB-cabecera-M.E.-2-1.jpg)
Income statement 2022
This article presents the main key dates of the 2022 tax return campaign and some of the most important news.
![Native advertising or native ads](https://www.madridemprende.es/wp-content/uploads/2023/05/Publicidad-nativa-o-native-ads.jpg)
Native advertising or native ads
Native advertising is a form of advertising in which ads match the style, look, and functionality of the digital media format on which they appear.