How to customize the customer checkout process

• It is one of the most outstanding challenges of brands
• Their goal is to reach audiences with the solution they are looking for and create an individual experience with each customer.

Currently, companies have a major challenge ahead: how to personalize the purchasing process of customers, on and offline. It is what is usually called marketing personalized.

Concept

Sales personalization is a marketing strategy marketing, thanks to which the advertising or positioning campaigns are adapted to the characteristics, tastes and information provided by the client, in order to achieve the final sale.

But the market situation has meant that consumers have many options, with a wide range of content. For the brand to stand out and capture the attention of its audience, it must generate content, distribute it and, in turn, apply a personalization strategy for its potential customers.

In short, the marketing custom is a marketing managed. Their goal is to reach audiences with the solution they are looking for and create an individual experience with each client.

Actions to personalize the customer purchasing process

These are some of the most prominent customization actions:

• Marketing programmatic

It consists of a platform that connects professionals in the marketing with supplying media from around the world. Use the software and technology to automate and optimize ad buying and placement in real time.

• Marketing proximity

It involves using smart broadcast technology, where customers can be served on their mobile devices with ads regarding their geographic location. It's local advertising at its best.

• Marketing user generated content

Use consumer-generated content for the marketing personalized, and consists of reposting content created and shared by customers.

• custom websites

Custom websites use content optimization systems. For this, rules are created to determine what content to provide to each user, offering a unique visit to the web, adapted only for him.

• activity trackers

It is a device programmed to record some indicator of some physical condition of the users, from sleep to the number of steps, among many others. These types of devices are usually connected to a network that sends information about user habits, information that is used to offer tailored offers.

• Product recommendation engines

The recommendation engines serve to advise products that they consider will be useful or will be of interest to potential customers, discovering new or unknown options, with which the brand includes an advisory role.

• Behavior Activation Emails

They involve the use of a software specialized that creates specific messages for each subscriber, according to the actions carried out on the websites or in the e-commerce, or other personal information available to the brand. This action is cheap, simple and effective.