Why and how to register a trademark

• The generic recommendation is that you register your trademark
• Learn about the benefits of registering a trademark
• Register electronically

A design, an idea, a project... record everything you can because any element can be part of your brand and will also be what identifies you in the market and differentiates you from the competition.

trademark registration

Registration is synonymous with exclusivity in the use of what is registered, preventing others from doing so.

Apart from the registration in the Commercial Registry, the registration must be executed in the Spanish office of the patents and brand (OEPM) to achieve effective protection and shielding of the brand and trade name, along with their identifying elements. These can be images, words, symbols, figures, letters, figures, graphics or three-dimensional shapes, whether packaging, packaging or product shapes.

Benefits of registering the trademark

These are the reasons provided by the Spanish Patent and Trademark Office regarding the registration of trademarks:

• They ensure that consumers distinguish products
• They allow companies to differentiate their products
• They are a marketing instrument and allow you to project the image and reputation of a company.
• They can be licensed and provide a direct source of income through royalties
• They represent a determining factor in franchise agreements
• They can be important business assets
• They encourage companies to invest in maintaining or improving product quality
• They can be useful in obtaining financing

Formalities

An issue to highlight is that the registration can be carried out entirely via telematics.

On the OEPM website, access your electronic office and follow the stipulated steps:

• Provide the information of the applicant and representative
• Complete the requested information about the brand and/or trade name
• Attach the required corporate documentation
• Pay administrative fees
• Present proof of payment

Validity

The duration of the registration is ten years from the moment the application is submitted and there is the option of indefinite renewal.

For the registration to remain valid, payment of the corresponding fees will be necessary.