Native advertising or native ads

• Native advertising is an important part of the business strategy
• The native ads is more honest and ethical

Native advertising is a form of advertising in which ads match the style, look, and functionality of the digital media format on which they appear. They fit "natively" and without problems on a website or on different social networks, among others.

Differences with the traditional

The main difference between native advertising and traditional advertising is that native advertising is integrated into the content of the website or mobile app on which it appears, while traditional advertising is displayed as a stand-alone ad.

This makes native advertising less intrusive and more effective in getting users' attention. In fact, the big difference is that we no longer use intrusive advertising, but one that innovates with content that respects the customer experience. In short, it is not perceived as advertising.

In this sense, native advertising is more honest and ethical, with the warning that we are dealing with advertising content. With this, if the content adds value and without being misleading, a positive feeling on the part of the client is achieved.

Steps

Broadly speaking, to create native ads the following steps can be followed:

• Identify your target audience and their buying behavior.
• Create valuable and quality content that is not excessively promotional.
• Choose the format and channel that best suits your advertising content.
• Analyze the results to optimize the campaign.

Advantages of native advertising

Native advertising has many advantages for advertisers and customers. Some of them are:

• Get more clicks.
• Get users' attention without becoming a nuisance.
• Integrate perfectly into the style and content of the chosen medium.
• Provide informative value to site visitors.
• Be less intrusive than banner or video format advertising
• Increased visibility and reach.
• Improved user experience.
• Greater reach and user retention.
• Increased credibility and trust in the brand.
• It is cheaper and more effective advertising than the traditional one.
• It allows you to focus efforts on potential and really interested customers.